Why Advertise on HowStuffWorks?

We're one of the most lauded and trusted brands on the Internet.

HowStuffWorks is a top credible online destination for easy-to-understand explanations of how everything actually works, from military robots to weight loss diets to college fraternities and everything in between. Our premise at HowStuffWorks is simple: Demystify the world and do it in a simple, clear-cut way that anybody can understand.

We have your audience.

As consumers have more and more ways to get information, finding your target audience is harder than ever. But amidst all the turmoil, there's one thing that isn't hard to find: HowStuffWorks' sophisticated users. At HowStuffWorks, you gain the opportunity to reach a targeted, loyal audience segmented by channel of interest and medium:

  • Adventure
  • Auto
  • Computer
  • Electronics
  • Entertainment
  • Home
  • Health
  • Lifestyle
  • Money
  • People
  • Science
  • Travel
  • Web content
  • Audio podcasts
  • Video

­In short, we cover it all. And we're attracting new eyes every day through dedicated online and offline efforts to ensure our brand remains fresh and invigorating for the consumer.­

We allow your creativity to shine.

Working with HowStuffWorks is easy because we adhere to IAB Universal Ad Standards and support most rich media formats.​ Our contextual placements will help your ad in front of users looking for something specific, not just adjacent to something newsworthy. Ask about our premium solutions and we will provide you with something that fits your needs.​


We're addictive.

You invested a lot of time and money putting your creative together and you don't spend your advertising dollars lightly; we understand that. You want your ads to be relevant and in front of as many eyeballs as often as possible. As an interactive destination vested in providing engaging content through articles, reviews, videos and interactive elements, HowStuffWorks has become a favorite repeat destination. Put simply, we've become a habit for millions. And for you, there's nothing better.

Contact our ad sales team for more information.