(ATLANTA, November 11, 2008) HowStuffWorks.com, the Web site famous for its easy-to-understand explanations of how the world actually works, is bolstering its online presence with its robust use of the micro-blogging tool Twitter to distribute its "In the News: How Today Works."
With its "In the News: How Today Works" program, HowStuffWorks is packaging its trustworthy content to add background information and depth to breaking news stories. HowStuffWorks tweets based on the news of the day and provides links to its reliable, original content. When Proposition 8 passed in California, HowStuffWorks described How Marriage Works (http://people.howstuffworks.com/marriage.htm). When banks filed for Chapter 11 earlier this year, HowStuffWorks explained the different chapters of bankruptcy (http://money.howstuffworks.com/personal-finance/debt-management/chapters-bankruptcy.htm).
This is how it works: Reporters from all over the globe, who already cite HowStuffWorks regularly for its reliable, high quality content, can "follow" HowStuffWorks on Twitter to find that next layer of information about the day's biggest stories. By "following" HowStuffWorks, reporters will have at their fingertips a unique resource: self-contained, 100 percent factually accurate, pertinent information that explains the background behind the headlines. Check out HowStuffWorks' Twitter page here: (http://twitter.com/howstuffworks_).
"In the News: How Today Works" is growing rapidly, and HowStuffWorks already counts mass media outlets and high-profile bloggers among its followers. Additionally, HowStuffWorks has launched a Twitter widget, which allows those not using Twitter to stay in the know.
As one of the first sites to use Twitter as a way to disseminate information to media, HowStuffWorks is capitalizing on the mainstream media's transition Web-centric news distribution.
HowStuffWorks.com (http://www.howstuffworks.com) is an online source of credible, unbiased and easy-to-understand explanations of how the world actually works. The site has won hundreds of awards since its inception, including multiple Webby awards, Time Magazine's "25 Web Sites We Can't Live Without" and PC Magazine's "Top 100 Web Sites." In December 2007, HowStuffWorks.com was acquired by Discovery Communications (NASDAQ: DISAD, DISBD, DISCK) and became part of Discovery's digital media strategy. Headquartered in Atlanta, Ga., HowStuffWorks.com was a subsidiary of The Convex Group, a media and technology company, from 2003 to 2007.