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Discovery Communications Wins Three People's Voice Webby Awards wins People's Voice Award in Best Copy/Writing for the Second Year in a Row

Silver Spring, Md. - May 7, 2008 - Discovery Communications garnered three People's Voice Awards across its global portfolio of digital properties as part of the 2008 Webby Awards, the leading international honor for the Internet. The winners were awarded yesterday by The International Academy of Digital Arts and Sciences.

"We are honored to have multiple People's Voice Award wins across Discovery's family of digital properties including," said Bruce Campbell, president, Digital Media and Business Development. "Discovery is dedicated to satisfying curiosity across all platforms in all countries and winning these awards underscores the value that users across the Internet place on high-quality, engaging content."

Discovery took home People's Voice Awards for the following:

Reality for Online Film & Video - Mike's Got Mail (

Reality for Online Film & Video - Mike's Got Mail (

From the road, the office and his own apartment, DIRTY JOBS' Mike Rowe and his producer Dave Barsky respond to viewer e-mails, letters, gifts and posts on the message board, offering fans a raw and intimate experience with the much-loved host.

Best Copy/Writing -

Best Copy/Writing -

This is the second consecutive People's Voice Award win in this category for, which is best known for its unique style of breaking down thousands of topics into easy-to-understand language for people of all ages, using comprehensive articles, animated graphics and informative videos. won this award against a competitive group including The New York Times, Slate and Wired.

Television Website - I, Videogame (Discovery Networks International)

Television Website - I, Videogame (Discovery Networks International)

Inspired by the Discovery Channel original documentary, I, Videogame takes consumers on a comprehensive, pixel-by-pixel exploration of videogames and entertainment systems from the early 70s to the present and into the future.

Hailed as the "Oscars of the Internet" by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Web sites, Interactive Advertising, Online Film & Video and Mobile Web sites.

The 12th Annual Webby Awards received nearly 10,000 entries from more than 60 countries and all 50 states.

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About is the leading source of credible, unbiased and easy-to-understand explanations of how the world actually works. It has won multiple Webby awards, was among Time Magazine's "25 Web Sites We Can't Live Without" in 2006 and 2007, and was among PC Magazine's "Top 100 Web Sites" four times, including in 2007. is also creating a fully multimedia version of an encyclopedia, with content and video that will answer virtually any question an Internet user might have. In December 2007, joined with Discovery Communications as part of Discovery's digital media strategy, and a HowStuffWorks program on the Discovery Channel is currently in the works. Headquartered in Atlanta, Ga., was a subsidiary of The Convex Group, a media and technology company, from 2003 to 2007.

About Discovery Communications

Discovery Communications is the world's number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including Discovery Communications is owned by Discovery Holding Company (NASDAQ: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman. For more information, please visit

About The Webby Awards

Hailed as the "Oscars of the Internet" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Web sites, interactive advertising, online film and video, and mobile web sites. Established in 1996, the 12th Annual Webby Awards received a record 9,500 entries from all 50 states and more than 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and partners of The Webby Awards include: Adobe; The Creative Group; .ORG; The Barbarian Group; Level3; Adweek; Fortune; Variety; Wired; IDG: Brightcove; PricewaterhouseCoopers; 2advanced.Net; KobeMail and Museum of the Moving Image.


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