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HowStuffWorks Unveils the Mystery of How Daylight-saving Time Works

        | HSW

Award-Winning Web site Explains Why We Spring Forward and Fall Back

(Atlanta, GA March 3, 2008)--On March 9th our clocks will "spring forward" to observe daylight-saving time. We all know we have to do it, but most of us don't know why.

HowStuffWorks (www.HowStuffWorks.com), the award-winning Web site known for its ability to explain the world around us in a way anyone can understand, breaks down the basics of time in a special guide called How Time Works. This guide unravels the mysteries of time and answers questions such as:

  • How, why and when did daylight-saving begin?
  • Where did the concept of time originate?
  • Why are there 24 hours in a day?

"How Time Works" also tests your own knowledge of the basics of time. Did you know the earth is 4.5 billion years old, or that humans have existed for only 50,000 years, and that only 5,000 of those years have been recorded? Or did you know that you can live 40 days without food, or that "in a blink of an eye" is really 1 decisecond?

Marshal Brain, the founder of HowStuffWorks, and the other "know-it-alls" at HSW can answer why your sleep schedule changes twice a year and anything else you want to know about daylight-saving time. Marshall has made several national media appearances including on Oprah, Fox News Channel and CNN.

For all the answers to how time works, visit http://people.howstuffworks.com/time4.htm.

About HowStuffWorks

HowStuffWorks (www.howstuffworks.com) is the leading source of credible, unbiased, and easy-to-understand explanations of how the world actually works. It has won multiple Webby awards, was among Time Magazine's "25 Web Sites We Can't Live Without" in 2006 and 2007, and was among PC Magazine's "Top 100 Web Sites" four times including in 2007. HowStuffWorks is also creating a fully multimedia version of an encyclopedia, with content and video that will answer virtually any question an Internet user might have. In December 2007, HowStuffworks joined with Discovery Communications as part of Discovery's digital media strategy, and a HowStuffWorks program on the Discovery Channel is currently in the works. Headquartered in Atlanta, GA, HowStuffWorks was a subsidiary of The Convex Group, a media and technology company, from 2003 to 2007.

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Blake Ross

Sunshine, Sachs & Associates

212-691-2800, Ross@sunshinesachs.com


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