Why Advertise on HowStuffWorks?


We're one of the most lauded and trusted brands on the Internet.
In 2007, HowStuffWorks became part of the Discovery Communications family. Still the top credible online destination for easy-to-understand explanations of how everything actually works, expert reviews and ratings, we've now joined the #1 nonfiction media company reaching more than 1.5 billion subscribers in 170 countries. At HowStuffWorks, our premise is simple: Demystify the world and do it in a simple, clear-cut way that anybody can understand.

We have your audience.
As consumers have more and more ways to get information, finding your target audience is harder than ever. But amidst all the turmoil, there's one thing that isn't hard to find: HSW's sophisticated users. At HSW you gain the opportunity to reach a targeted, loyal audience segmented by channel of interest:

  • Auto
  • Consumer Guide Automotive
  • Consumer Guide Products
  • Computer
  • Electronics
  • Entertainment
  • Home
  • Health
  • Money
  • People
  • Science
  • Travel
  • Video

­In short, we cover it all. And we're attracting new eyes every day through dedicated online and offline efforts to ensure our brand remains fresh and invigorating for the consumer.­
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We allow your creativity to shine.
Working with HSW is easy because we adhere to IAB Universal Ad Standards and support most rich media formats. We help you tell your story YOUR way, by offering an array of custom solutions designed to deliver results! Our ad unit placement allows your creative message to be delivered against an uncluttered, contextually relevant backgro­und that ensures maximum exposure. Campaigns are carefully monitored and analyzed by a team of expert data analysts to ensure maximum ROI.

We're addictive.
You invested a lot of time and money putting your creative together and you don't spend your advertising dollars lightly; we understand that. You want your ads to be relevant and in front of as many eyeballs as often as possible. As an interactive destination vested in providing engaging content through articles, reviews, videos and interactive elements, HSW has become a favorite repeat destination. Put simply, we've become a habit for millions. And for you, there's nothing better.

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Contact our ad sales team for more information.

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